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Gold Winner - Young Lions 2026 Czechia
Project type
Date
March 2026
Background
PREVENT 99 reaches people facing addiction, neglect and crisis before it's too late. They provide prevention services across South Bohemia but need business support to sustain them. The brief: make small and mid-sized business owners see prevention not as a donation but as a shared responsibility. Position them as active partners in building a safer, more stable South Bohemia.
Strategy & Insight
South Bohemia is a small region. Business owners' shops and offices sit on the same streets where children walk to school and families pass every morning. Hard not to notice people around you. In this environment if a child runs into traffic, you grab them. If a toddler reaches for something hot, you pull them back. It doesn't matter if they're yours.
Creative Idea
Check the CCTV of any small and mid-sized business and you can find the unscripted moments of people stepping in to protect others without hesitation. Acts of prevention in their purest form.
