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Exceptional Night Stories

Project Type

Social Media Campaign

Date

2020-2022

Brand

Miller / The Moment

Turkey bans all alcohol advertising. You can't even show the product itself.

So we did what any creative team would do: found a way to be felt even when not seen.

We created "The Moment" as Miller's proxy on social media. We got 6 celebrities who actually know what an exceptional night looks like and let them tell Miller's story for us.

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